Give Us a Hand
Increased Demand For Affordable Housing
FOR IMMEDIATE RELEASE
Jeffery Barrett, CEO Fox Valley Habitat for Humanity
Increased Demand For Affordable Housing Prompts Fox Valley Habitat for Humanity to Take to The Airwaves to Continue Its Mission
Montgomery, IL—April 30, 2020—Fox Valley Habitat for Humanity announced today that it will launch a television campaign targeting the Aurora and Naperville areas due to anticipated increased affordable housing demand. The campaign is aimed at driving increased donations to help the Fox Valley Chapter continue its mission of building more affordable housing.
According to Jeff Barrett, CEO of Fox Valley Habitat for Humanity, “With the Covid-19 pandemic affecting so many families who were already struggling with a need for decent and affordable housing, their daily lives have only become more challenging. For others, those who find themselves affected by the economic crisis caused by the COVID-19 pandemic, the future is newly uncertain. We see our mission of building more homes for effected families rising as the virus continues to disrupt the economy. There is urgency out there and we want to be prepared.”
Mr. Barrett cited the use of television advertising as a way to reach out to the local donor base as a more urgent and efficient means of communication. Mr. Barrett added, “The three-week campaign will reach 88 percent of the Aurora/Naperville audience and will feature a text-to-donate app that will make it easier to contribute by entering HOMES to 243-725”.
Mr. Barrett also added that any in-kind donations of building supplies, appliances and other essentials will be accepted and greatly appreciated. “With your help we can meet the challenge of the increased demand for affordable housing.” Mr. Barrett said.
About Habitat for Humanity
We are a Habitat for Humanity non-profit affiliate in the Fox Valley community. We are dedicated to eliminating substandard housing locally and worldwide, and work in partnership with people of all faiths and races to develop communities for people in need by building and renovating houses, while creating homeownership opportunities based on the premise of providing a hand up; not a hand out. As an affiliate, we are a grass roots organization that is independently operated under the greater Habitat Covenant. We independently coordinate all aspects of Habitat home building in our area with fundraising, building site selection, partner family selection and support, house construction, and mortgage servicing. Habitat for Humanity was founded on the conviction that every man, woman and child should have a simple, durable place to live in dignity and safety, and that decent shelter in decent communities should be a matter of conscience and action for all.