Habitat for Humanity named Social Services Nonprofit Brand of the Year in Harris Poll EquiTrend® study
ATLANTA (March 30, 2015)
– Habitat for Humanity has been named the “Brand of the Year” in the
social services nonprofit category in the 2015 Harris Poll EquiTrend® study, an annual survey that measures the brand equity of an organization in the U.S.
This year’s study marks the first time Habitat for Humanity has been recognized as a top ranked brand in its category.
“We are deeply honored by this award and the public opinion that
informs it. Each day, Habitat volunteers and sponsors worldwide partner
alongside families in need of a safe and decent home to help them build a
path out of poverty,” said Jonathan Reckford, CEO of Habitat for
Humanity International. “We believe this award provides great validation
that our vision of a world where everyone has a decent place to live is
shared broadly by both our supporters and the American public.”
The announcement by the Harris Poll comes at a time of immense growth
for the global nonprofit housing organization. During its 2014 fiscal
year, Habitat for Humanity served more than 300,000 families
— about 1.6 million people in more than 70 countries — through home
construction, renovations and critical home repairs or increased access
to improved shelter through products and services. Founded in 1976,
Habitat’s global mission is made possible thanks to the hands and hearts
of more than 2 million volunteers and the financial support of its many
Harris Poll’s EquiTrend® study is based on the Brand Equity Index,
which is comprised of three key factors—familiarity, quality and
consideration—that result in a rating for each brand. For this, the 27th
annual study, more than 38,000 Americans assessed more than 1,400
brands across 148 categories.
Visit harrisinteractive.com to read more about the Harris Poll EquiTrend® study.
About Habitat for Humanity International
Habitat for Humanity International’s vision is a world where everyone
has a decent place to live. Anchored by the conviction that housing
provides a path out of poverty, since 1976 Habitat has helped more than 5
million people through home construction, rehabilitation and repairs
and by increasing access to improved shelter through products and
services. Habitat also advocates to improve access to decent and
affordable shelter and offers a variety of housing support services that
enable families with limited means to make needed improvements on their
homes as their time and resources allow. As a nonprofit Christian
housing organization, Habitat works in more than 70 countries and
welcomes people of all races, religions and nationalities to partner in
its mission. To learn more, donate or volunteer, visit www.habitat.org.